Disruptive Strategy

Product/Market Strategy

audit existing plans
JTBD analysis
identification of disruptive potential, strengths and weaknesses
market opportunities
prioritization of “must-have” features
targeting the best initial market segments
disruptive business model design

Acting CMO/Product and Marketing Strategy development

Most small companies, especially those in the range of 10 to 30 employees, have a need for strategic product marketing but lack the resources or talent to do what needs to be done. As Acting CMO, we can fill this critical hole.

Although many startups may feel the need for CMO talent, innovators with disruptive potential need this even more, because of the critical nature of getting positioning, segmentation, pricing, distribution and messaging right. Any one of these done poorly can not only be the difference between disrupting or not disrupting a market, but can sometimes be the difference in survival.

fractional CMO service
top-drawer marketing talent, experienced in disruptive strategy
bridges time from early stage to rapid growth readiness

Let's start a conversation to get to know each other and find out whether we are a good solution for your marketing leadership needs.

CEO Coach

In a startup, the CEO is frequently also the chief sales officer, chief marketing officer, chief hiring officer, and/or chief product officer and often needs a backstop, particularly in areas where they may lack experience and knowledge.

Especially in the early days, and with a potential disruptive innovation, having a seasoned executive to bounce ideas off and help advise on disruptive strategy, metrics, customer presentations, sales pitches, partnership opportunities, business modeling, whether to pivot, people issues or any of the myriad things that a CEO has to deal with can be an invaluable support.

weekly review of status, opportunities, threats, market feedback
on-call availability as-needed for the day-to-day issues
counsel on critical strategic issues faced running a startup with disruptive potential

The most important factor in providing coaching services is mutual respect and knowing that we can get along, so let's start talking.

Advisory board member

Startup advisory boards need people with a variety of product and market perspectives, and one of the perspectives that most innovative technology companies should have is deep expertise in disruptive innovation, and strategies for intentional disruption.

The best way to find out if we can be of value on your advisory board is to try us out. Ask a question or request a meeting through our AdvisoryCloud profile: